Elevating products by aligning user needs & business goals
A designer with a background in product & marketing based in Brooklyn, New York.
I believe that great design is a universal language that speaks to everyone, regardless of background or expertise.
Whether it's crafting intuitive user flows, sketching out wireframes, or diving deep into user research, I'm all about creating experiences that are not just functional, but delightful. I believe cross-team collaboration and advocating for users throughout the entire product life cycle is absolutely crucial to creating successful experiences.
A designer with a background in product & marketing based in Brooklyn, New York.
I believe that great design is a universal language that speaks to everyone, regardless of background or expertise.
Whether it's crafting intuitive user flows, sketching out wireframes, or diving deep into user research, I'm all about creating experiences that are not just functional, but delightful. I believe cross-team collaboration and advocating for users throughout the entire product life cycle is absolutely crucial to creating successful experiences.
Explore a Selection of My Recent (& not so recent) Projects
Petflow
Phillips Pet Food & Supplies
Industry City
Discover What Sets Me Apart
Thoughtful Innovator:
User Centric
Design Thinking
With a proven track record in achieving growth targets, setting direction for undefined features, working with data analytics, and the successful delivery of high-impact projects, I bring a wealth of expertise in driving business success and satisfying user needs for B2B, B2C as well as D2C companies.
I strive to help others and love to work with up and coming entrepreneurs - whether small or medium size businesses. I have helped others set direction for customer engagement and achieving business goals.
Guided By Empathy
My performance reviews over the years have consistently referenced a high level of empathy & organization as key strengths. In carrying out leadership roles, collaborating with colleagues, serving customers, and engaging with end users, I aim to immerse myself in the perspectives of others to develop solutions that truly resonate.
Committed to Personal Growth
Recognizing that learning is an ongoing journey, I harness my natural curiosity to drive continual personal and professional development.
Design Tool Proficiency
A snapshot of the design tools and software I utilize to ideate, plan, design, and develop my projects. I'm dedicated to continually honing my skills and enhancing my abilities every day by learning new tools & things.–– My duolingo streak is hot as ever!
A Summary of My Nine-Year Experience as a Creative
Aug 2017 - April 2024
PHIDO - Lead Product Designer
During my six years with the company I was the Lead Product Designer working on B2B, B2C and enterprise digital experiences.
I worked on simplifying enterprise complexity and setting direction for undefined features and new projects. I have proven experience across the end-to-end product design life cycle: including user research, wireframes, user flows, to final delivery.
Jan 2016 - Nov 2016
Learned Media -
Front-End Developer / Lead Web Designer
Partnered with a front-end developer and armed with Wordpress. I worked as a UX consultant for a variety of clients in Real Estate and Jewelry.
Creating sitemaps, wireframes and responsive web experiences. Meticulously building custom Wordpress & Shopify websites to function responsively across most browsers.
June 2015 - August 2015
Deutsch LA - UX Intern
For 10 weeks in sunny California, I was the sole wildcard UX intern within a medley of other young creatives.
Mentored by the talented UX team, I collaborated with strategists, designers and copywriters from diverse backgrounds to tackle client briefs, invent new things and rapidly prototype ideas for agency clients (Taco, Bell, Target, Volkswagen, and Pizza Hut to name a few).
January 2015 - May 2015
MTV / VH1 - Digital Design Intern
During my internship I worked as a content creator for the MTV & Vh1 social media accounts.
Highlights include: supporting the digital / social teams in the War Room for the 2015 Grammys, Oscars and MTV Movie Awards - as well as editing featured images for look-books & breaking news for the website and social accounts. I worked with incredibly talented people across departments and loved every minute of it!